Our SEO Firm Delivers Quality Results
Harmonic Web solutions is an SEO firm dedicated to getting websites’ pages found in search engine results for well-targeted search terms.
How Does SEO Work?
Search engine optimization, abbreviated SEO, is the process used to draw natural or unpaid traffic from search engines to your website. If, for instance, your website is devoted to hair care, then ideally you would want surfers to find your website by searching for phrases like “hair care” or “hair care products.” Your site must feature words or phrases carefully chosen to relate to the site’s content and purpose. SEO marketing is the process followed that maximizes your web page’s allure to the search engines.
Search engines recognize website pages that show the right combination of preferred website criteria, also known as “ranking factors.” Google’s ranking factors include:
- An Accessible URL
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness (Responsiveness)
- Domain Age, URL and Authority
- Optimized Content
- Technical SEO
- User Experience
- Inbound Links
Other major search engines, including Bing and Yahoo, follow similar criteria. The more closely a website’s content meets these criteria, the higher its rankings will be in search engine results and, as a result, the more targeted traffic it will receive. Our SEO Agency creates pages aligned to these tried and true ranking factors.
The Content Marketing Strategy
Our SEO firm uses keyword-centric content marketing to boost website appeal to search engines. The majority of website traffic comes from the major search engines, Google, Bing and Yahoo. Website traffic may come from other sources, including social media and less well-known search engines, but the primary source of website traffic is still the major search engines. A primary facet of SEO is to make your website easy for both visitors and search engine robots to comprehend. Search engine robots have become quite refined, but they still don’t see a website the same way a human visitor can. SEO helps the search engine robots decipher website content and determine how it may be meaningful to visitors.
Three factors used by search engines in ranking websites are trust, authority and relevance. The concept of trust is not well defined among the search engines; it does, however, seem to relate to how closely connected your site is to other established sites of the same topic. The appearance of valid links is itself an important SEO criterion. As for authority, this largely concerns relevance and accuracy of website content as well as weight and value of incoming hyperlinks. Again, linking plays in. As for relevance, it almost goes without saying that in order for a website to be highly rated at a search engine, the content must be relevant to or consistent with the topic the website is related to. The content your SEO company creates must also be accurate.
SEO marketing is a complex and multi-faceted process devoted to gaining visibility at the major search engines. Our SEO firm offers SEO services to facilitate the outsourcing of this modern advertising medium.
Partner with HWS and get your business a spot in the growing virtual space.
Harmonic Web Solutions