We offer search engine optimization services.
SEO is the art of designing a site to be found from search engines queries on target keywords.
These keywords are essentially your site’s purpose, but we choose keywords that target specific areas of need to increase traffic and penetrate competitive markets. SEO is our way of strategically creating our page content to be closely aligned in word and deed with target keywords. This is essentially a win-win for businesses keen on putting out a good product, creating satisfaction and earning repeat business. If we align our content and keywords very closely with the actual art we do, we are setting ourselves up for success.
New content will be instantly indexed by Google, but it will take longer than that before it starts to bring in enough traffic worth writing home about. Content needs time to age before it reaches its maximum potential. In the early stages, your content will not be found often from search. Older content has been seen to perform better in search, as these sources have earned trust with the search engines. It is important to understand that all SEO efforts are best suited for those looking forward, but it really doesn’t take as long as you may think. Your site can be a well-oiled marketing machine for your business, but it’s a process of trial and error. Patience combined with positivity is good SEO.
A properly designed site includes “meta data” on its pages. Meta data is background code that tells search engines to analyze a small blurb of descriptive page information and provide this same information to searchers in their queries. The blurb is made up of the “meta title” and “meta description.” This data clarifies page intent to search engines and human searcher alike. It is visible to users executing web searches on search companys’ search result pages. When visitors click through to the page itself, this information does not show but rather the intended page content.
We want our content to be a near perfect match with our meta title and description, having the language and keywords we use in our piece harmonize naturally with them. This way, intent is clear to searchers. If we deliver the content we’re advertising, we build trust amongst visitors. We want to send signals to search engines that we are an active source with a clear cut aim, or, put differently, that we are a source with a mission. Google appreciates this, providing that the mission output ultimately boosts the credibility of the search company itself.
A “meta like” element to apply artfully to your content is headers. Headers use invisible tags that do these types of things to text:
These help search engine and human reader alike coordinate your data. They typically makes things easier to read anyway, so using them is a win-win. Heading 1 would naturally be the title of the piece, with subordinate headers coordinating less relevant, yet important supporting material. Headers are meta-like in the sense that they help search engines structure your data. They are, however, “non-meta” in the sense that they actually change some of the physical properties of the text display like font, size and color. These attributes are obviously more useful to humans than robots.
Content is the ultimate SEO tool. This is because content helps search engines understand our site more intuitively. The more quality content we have posted, the clearer the main goal of our site becomes to robotic visitors. Search engines “crawl” websites to understand them. This is done very quickly and must be so as there are an enormous amount of pages on the web that need indexing. Crawlers read a page’s meta data, take a quick snapshot of its content and analyze content headers to put data in a logical hierarchy. They then get a basic understanding of the webmaster’s intent and attempt to index accordingly.
It will take time and a solid data field before Google gains a deep understanding of our site and starts to list it in the results of hungry parties’ searches. From the standpoint of getting our content ranked well in search engines results and getting searched for by interested parties, we need to align our content very closely with our thoughtfully chosen keywords.
We also have to write very well. We have to be informative, engaging and earn our visitors trust. We have to write like Google isn’t paying attention, because even the attention of a few high value customers is worth the work we put into marketing. It’s smooth sailing once content efforts are locked down to a set-and-forget solution, where the website is doing all of the marketing. This takes time. It’s the ideal scenario, but it is achievable.
Harmonic Web Solutions
Harmonic Web Solutions creates pages and content that are optimized for the search engines. We do all of the keyword and market research on your behalf. Overnight success is not an option, but we know of a few key principles that do indeed work.
Call today for a quote!