One of my newer clients is David Bartky who is a certified law of attraction life coach.
David found my website and contacted me about what improvements he could make to his own site.
Things we updated:
Look and Feel
David has an old website and many quality blog posts – things that certainly help him in terms of SEO. He has a passion for his field and has many clients he personally coaches. However, one thing I noticed was that his site was a tad disorganized in terms of its overall aesthetic.
While his established website already has a leg up on others, we still want to make sure that every site visitor counts. A visitor’s perception of overall professionalism and reputability can be a make or break factor in selling. David is ultimately trying to sell his books and personal life coaching services, so I wanted to make some improvements to his site’s look and feel to maximize conversions.
I installed Avada on his site – an extremely versatile, robust and responsive WordPress theme. I then created a logo that we attached to a sticky header. We used fonts and a color scheme used consistently throughout his site. We created bright blue buttons to help funnel visitors toward his services. Things are clear and organized, boosting his already professional product.
From what I’ve gathered, it seems that blog posts should be at least 400 words long. As has been tested and described by popular bloggers like Niel Patel, top 10 Google listings for search terms seem to be granted to sites that are offering longer posts to search terms. David has many quality posts on his site, yet, it was his older posts that I found to be slightly bare. I advised him to expand some of his older posts.
Another thing we worked on was incorporating in-text images into his posts. We always have to assume that our readers have ridiculously short attention spans. By putting relevant images in line with text in our post sections, we can mitigate this a bit. Who doesn’t like looking at a picture book? Adding images in this way brightens our sites up and guides visitors through our posts. This is another example of creating our sites so that every visitor matters. Even if this action increases David’s sales only 10%, we’re still making a difference. Me and David are using Canva.com to find free images to include in our posts.
On my own blog, I try to spend as much time editing my post as I do writing it. Make sure to use H1/H2/H3/etc headers for visitor ease and to help Google better understand our posts.
Jetpack Email Opt-in
David, having been a blogger for over 5 years, already has a subscriber base and gets organic search traffic. However, I wanted to simplify his opt-in process so he could have his blog be the prime marketing medium of his site. In his sidebar, which appears on every page on his site, we have a very simple opt in form that allows subscribers to enter their email addresses. This is powered by Jetpack, a powerful and popular WordPress module. Once a visitor subscribers in this way, they will receive an email every time David creates a new post. This way, David can focus on his blogging, a powerful SEO action, and subscribers will automatically be alerted to his new posts.
Web Push Opt-in
We then installed the One Signal web push notification plugin on his site. This creates a notification for new site visitors asking them if the site can “push” notifications to them via their web browsers. Please note, in order for this to be successfully implemented, a site requires a valid SSL certificate. With web push, new subscribers will be alerted to David’s new posts via a notification in their browser.
Now David has a two-fold way of collecting subscribers and can market to them simply by creating new blog posts!
Harmonic Web Solutions